Services

This is the core of my current work. I help AI startups, ERP providers, e-commerce companies and B2B SaaS firms that share the same frustration: a genuinely strong product, but outbound that's generic, treats every prospect the same, and doesn't convert.

The problem

Most outbound fails for the same reason. Companies build a list of accounts that loosely fit their market, then send everyone the same message and hope some are ready to buy. The result is low reply rates, wasted sales capacity, and a creeping belief that "outbound doesn't work" - when the real issue is targeting and timing, not the channel.

My approach

I replace spray-and-pray with a precise, intent-driven system:

• ICP definition - a sharp ideal customer profile based on real fit and buying behavior, not a broad "anyone in our market" list.
• Opportunity identification - pinpointing the specific accounts and segments actually worth pursuing.
• Signal-based lead generation - surfacing companies showing real buying intent, so effort goes where the timing is right.
• Intent-driven outbound sequences - messaging that responds to those signals instead of blasting the same script to everyone.

The stack I use

I work hands-on with the modern go-to-market stack - including Clay, Lemlist, Apollo, LinkedIn Sales Navigator and SEMrush, among others - and increasingly design AI-powered workflows that make prospecting, enrichment and personalization faster and more scalable.

Fewer, better-targeted touches that reach the right person at the right moment - not more noise.

Drawing on nearly a decade of building and scaling online businesses, I help e-commerce companies move past growth plateaus. My focus is sustainable, profitable growth rather than buying revenue.

• Unit economics & growth modeling - acquisition cost, lifetime value and contribution margin, so growth is profitable, not just bigger.
• Acquisition channel optimization - building a diversified channel mix so no single channel is an existential risk.
• Conversion rate optimization — finding and fixing the highest-impact friction across the purchase journey.
• Retention & automation - email and lifecycle systems that increase repeat purchase and lifetime value.

I have hands-on experience across Shopify, WooCommerce and Magento, and I start every engagement with diagnosis — finding the real bottleneck before prescribing a solution.

Having worked across the EU, the DACH region, the United States and Canada, I help companies expand into new markets without repeating the most common and costly mistakes.

• Market assessment - evaluating new markets by size, competition, regulation and strategic fit.
• Entry strategy - tailored go-to-market for the specific market, not a copy-paste of the home model.
• Localization - adapting positioning, messaging and operations to local expectations, because localization is not translation.

How I Work

Every engagement starts the same way: I understand the business before proposing a solution. My recommendations are grounded in what can actually be implemented given your budget, team and market - strategy that ships, not strategy that sits in a slide deck.